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Field Notes
11 dispatches
Est. 2026
//field notes

Dispatches from inside the instrument.

Field-tested writing on diagnosis-first growth — what the data says is killing conversions, and the drafted fix for each. No theory, no agency fluff.

11
field notes published
4
topics covered
Monthly
new dispatch
// Landing Pages
//featured dispatch

How to Optimize Landing Pages for AI Citations (Without Killing Conversions)

Landing pages optimized for AI citations convert better too. 9 research-backed tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews.

Cam Rickerby
Founder · MAR 10, 2026 · 11 MIN
Read the dispatch
//the archive

Every dispatch.

10 notes
// Landing Pages
APR 13, 2026

Eight-Sleep Landing Page Teardown: What a $80M/Year Brand Gets Right (and Wrong)

// Landing Pages
MAR 17, 2026

Why the Majority of Vibe-Coded Projects Fail (It's Not the Code)

// Landing Pages
MAR 14, 2026

Landing Page Not Converting? Run This 5-Step Audit Before You Change Another Headline

// Ad Creative
MAR 05, 2026

Why Your Best-Looking Ad Is Your Worst Performer (And How to Fix It)

// Conversion Optimization
FEB 24, 2026

Why Your Ads Convert But Your Landing Page Doesn't

// Conversion Optimization
FEB 20, 2026

What a 2% Conversion Rate Is Actually Costing You (With Calculator)

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